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What if the key to thriving in business and life isn’t grinding harder but fueling your body and mind for sustainable success?

In this episode of the Project Peak Performance Podcast, hosts Ian and James welcome Ben Coomber, a high-performance health coach, multi-award-winning nutritionist, speaker, podcaster, and bestselling author of How to Live an Awesome Life. As the CEO of Awesome Supplements, Ben is on a mission to elevate human potential, driven by an obsession with optimal performance and becoming the most awesome human possible.

Tired of unethical practices in the supplement industry, Ben shares how he’s creating science-backed, effective products to bridge the nutrient gaps left by modern diets. He explains why supplements are more vital than ever, given the nutrient depletion in our food and the constant stress of daily life.

The discussion goes beyond nutrition to reexamine what true productivity looks like, challenging the outdated “more hours = more success” mindset. Inspired by Dan Martell’s Buy Back Your Time, Ben offers actionable strategies for maximizing productivity without compromising health, fitness, or personal commitments.

They also delve into shifting from scarcity to abundance in business, sharing stories of burnout and recovery, and the impact of aligning work with passion and purpose. Packed with insights for a life that’s as balanced as it is successful, this episode is a must-listen for anyone looking to reach their peak potential.

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